What Is the
CIA Program?
The University of Minnesota Duluth offers a highly regarded and specialized program in Consumer Insights and Analytics (CIA), designed to prepare students for success in today’s data-driven business world. This prestigious major focuses on equipping students with the skills to transform complex consumer data, particularly information related to purchasing behaviors, into meaningful insights that organizations can use to make strategic decisions. By blending analytical techniques with real-world applications, the program ensures that graduates are not only technically proficient but also capable of translating data into impactful business solutions.
Students in the CIA major gain valuable hands-on experience that enhances their learning. They are trained to clearly present their findings, turning data into actionable recommendations that solve real business problems. With 24/7 access to a state-of-the-art analytics lab featuring advanced software and industry datasets, students are able to build practical skills using tools commonly found in the professional world.
Outside the classroom, the program encourages involvement through opportunities like the Analytics Club. Members collaborate with peers and compete in regional undergraduate analytics competitions, gaining experience, strengthening teamwork skills, and building connections that support their future careers.
